TikTok is rapidly gaining popularity in many countries, including Russia. The number of installations exceeded 1.5 billion. More than 800 million people use the app every day.
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While many are skeptical about TikTok, the numbers speak for themselves. And now is the time to go there for the audience, because in 2020 the popularity of the application will only grow.
Judge for yourself — while there is very low competition in TikTok and you can get free coverage of posts from the social network, there is a built-in editor with a lot of effects and filters, and there are many ideas for videos. If competitors do not seize the initiative, then the TikTok application will not lose its relevance for a long time.
We determine the goals of promotion
Before starting work with Tik-Tok, you need to determine the goals of promotion. They, in general, do not differ from the goals in any other social network:
Attracting subscribers from Tik-Tok to other sites
Now in this social network it is easier to gain subscribers than in the same YouTube and Instagram. You can take advantage of this and redirect traffic to other social networks. To do this, indicate in the Tik-Tok profile a link to Instagram, YouTube or your website. Please note that links to the site are not yet clickable and users need to manually paste them into the browser. But, most likely, then the application will have an available active link in the profile, like on Instagram. Read more about this in the article: TikTok tests links in the profile description and below the video.
On TikTok, you can earn money on donations from live broadcasts, native advertising from brands, affiliate programs, and ads from other bloggers.
Increase brand awareness and improve image
Tik-Tok can be a good addition to the existing pages on other social networks.
Increase in sales
Lead generation is the ultimate goal of any SMM promotion. You can use Tik-Tok to directly sell your goods and services. It is also a great platform for promoting your creativity, for example, music tracks. This is a chance for new artists and musicians to become popular thanks to TikTok.
Depending on the goal, we build a strategy and choose ways of promotion. But first, we decide on the audience and the channel concept. Naturally, within the framework of this social network. Remember — people come to Tik-Tok to have fun and kill time. Complex content does not enter here. This app shoots original, viral and visually appealing videos.